Thursday was We Are For Good's virtual summit, ImpactUp: Possible. When I tell you that I come away inspired and full of joy every time I interact with this crew, it's no lie. And ImpactUp: Possible was that feeling, ten fold. Hala Hanna, Executive Director of MIT Solve, declared: Hope is the decision to make something possible. Whew, I didn't know Hala was gonna take us to church. And her keynote got me thinking, Reader, the scarcity mindset has permeated the nonprofit sector for far too...

We’ve sent some emails before, but we didn’t get many results from them. We haven’t sent any emails in a while. ↑ If you’ve ever uttered these words, you should know that email revenue for nonprofits increased by 16% last year, according to the latest M + R Benchmark report. Yes, nonprofits still see results from email marketing. No, email isn’t “dead” and you don’t need another AI bot to figure out what works for you. But the act of simply sending an email doesn’t create jumps like last...

Second-hand enthusiasts and pro-thrifters, where ya at? ✋🏼 One of my sustainability goals this year is to buy no new clothes – vintage and second-hand only. New items can’t match the joy of finding a gem when scouring second-hand apps and local vintage racks. I’ve personalized my settings to get relevant recommendations from each app, so I was confused to open my email and see the subject line: New trench coats in your style I’m only 5’2” – I’m not trying to walk around like this… Confused,...

Hey Reader, let me tell you about Brooke. Nonprofit executive director. Small team. Big mission. And she needed funding for a new program. Goal: $5,000 We sent 2 emails on Giving Tuesday. She raised $7,000 – fully covering the cost of the program with some left over. Huge WIN! I don’t want you to see this and get comparison-itis, Reader. Because we didn’t just send those 2 emails. Brooke was one of my retainer clients for a few years until they hired in-house. We’d spent that entire first...

Does your nonprofit hit the pause button during the summer, Reader? The “summer slowdown” happens across various industries. It’s a time for leaders and staff to relax, go on vacation, or spend time with their families. It’s much deserved. But summer “slowdown” doesn’t mean “stop” when it comes to your nonprofit marketing. Like it or not, we’re in an attention economy. That means the nonprofits that stay top-of-mind during slow times have a greater chance of achieving desired outcomes when...

This week, I was listening to We Are for Good’s most recent podcast episode with Scott Cameron of Sesame Workshop (we’re BIG TIME Sesame Street lovers in our house, so this was a *moment*). The entire episode is heart-warming gold, but Scott said something that made me rethink everything in my approach to nonprofit marketing: Relationships move at the speed of trust. This thought could go in many different directions, but let’s look at it in terms of how you’re currently conducting your email...

I was talking to a nonprofit leader this week, and she said, "Writing newsletters is what I hate most about my job. I'm so tired of filling out updates. I feel like all I do is shove our updates on people." I say this with love: If the only emails you send are stuffed with updates and zero invitations to engage, your subscribers (donors, volunteers, prospects) are probably not interested in engaging with you. And if you don't enjoy writing your emails, that's evident when the email lands in...

What do you put in your email newsletters? This is one of the conversations I have most often with nonprofit leaders. They feel like you either have to stuff multiple updates into a mile-long email or give general updates to all segments of your list. *Yawn* Let me tell you, Reader, you don't have to do either of those things to have your supporters engage with your newsletters. 🤭 Soooo... what do you include in your newsletters? As we consider the components of your newsletter, let's also...

How do you make your supporters feel welcome, Reader? The moment a supporter opts into your email list is the warmest they'll be throughout most of their donor journey. How you greet them (or don't) matters for your mission. I've broken down why an email welcome sequence is one of the most important components of your nonprofit marketing strategy. Read the blog post here! Stay kind, -Amanda Last chance for 25% Kit! I've mentioned this the past couple of weeks, but if you're using Mailchimp...