This is what they mean by "delighting"
Published 18 days ago • 1 min read
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How do you make your supporters feel welcome, Reader?
The moment a supporter opts into your email list is the warmest they'll be throughout most of their donor journey. How you greet them (or don't) matters for your mission.
I've broken down why an email welcome sequence is one of the most important components of your nonprofit marketing strategy. Read the blog post here!
Last chance for 25% Kit!
I've mentioned this the past couple of weeks, but if you're using Mailchimp and your list is segmented across multiple audiences donors, volunteers, etc), you may be paying for the same subscriber more than once.
With price increases coming, that math adds up fast. Kit charges once per unique active subscriber — one list, no duplicates. And they're offering 25% off annual plans for new customers until April 30. They'll even help you migrate!
→ Make the switch today! (aff link)
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What do supporters think of your org?
Color is a language—one not many people know how to speak fluently, but everyone responds to without knowing how or why.
Color can significantly impact how people perceive and interact with your brand and marketing. By understanding the emotional and psychological associations people have with different colors, nonprofits can use color strategically in marketing and fundraising campaigns to create a more powerful message and increase engagement.
My colleague Jenni is sharing how you can use the psychology of color to deepen your connection with your supporters in her Brand Voice Color Guide.
Grab your Brand Voice Color Guide here!
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Need someone to take your welcome sequence off your hands? Reply here to see how a welcome sequence could transform your marketing strategy!
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