🤔 They've been lying...

We'll invest in marketing when we have a few extra dollars.

Sound familiar, Reader?

Somewhere along the way, there became a narrative within the nonprofit sector that you can't take up space. That nonprofits "don't have" or "don't deserve" the same digital presence as for-profit businesses. That you somehow have to "prove" your worth as an organization before posting or sending or hiring.

Throw that BS mindset away. People won't know about your mission unless you tell them.

That means taking up digital space.

Sharing.

Posting.

Sending.

Hiring someone else to focus on making your marketing a memorable and mission-driving force.

I won't advocate for you to spend money you don't have. But if you know that your marketing needs some TLC, you don't need perfection. You need mission-driving action.

That can look like...

→ 1 LinkedIn post per week, geared toward major donors and community partners.

→ 2 Instagram or Facebook posts per week geared toward individual donors or volunteers.

(Remember to lead them to your email list!)

→ 1 email per week, with a "mini" focus that gets subscribers to take action.

That's ~2-3 hours per week or ~8-12 hours per month. Divide these tasks. Split them among your team. Hire someone else to take it on for you. Whatever the right avenue is for you, it can be done. Marketing with an intentional strategy can be accessible - world-changing, even - for your mission.

You don't deserve to stay small. Your mission deserves to reach far and wide. We're closing in on the first month of Q2, and by Q3, I want you to have your EOY mapped out.

If you're serious about taking your online presence to the next level, I can help you with

✨ Your next fundraising campaign.

✨Your entire email marketing system.

✨ Training and strategizing with you or your team to uplevel your email marketing (budget-friendly).

Got questions? Click reply and ask away. I hope you enjoy the beautiful week ahead. 💖

Stay kind,

-Amanda

Time to leave the Chimp behind...

If you're on Mailchimp and your list is segmented across multiple audiences, you may be paying for the same subscriber more than once.

With price increases coming, that math adds up fast. Kit charges once per unique active subscriber — one list, no duplicates. And they're offering 25% off annual plans for new customers until April 30. They'll even help you migrate!

→ Make the switch! (aff link)

Nobody told you to take a vow of scarcity when you entered this sector… But the culture made it pretty clear.

My friend, fundraising strategist and Trauma of Money™ certified consultant Esther Saehyun Lee, brings the TOM™ framework directly into the sector.

In her upcoming webinar, we will name where the scarcity vow comes from, how it shows up in hiring, compensation, fundraising avoidance, and burnout, and what a different relationship to organizational money can look like.

Enjoyed this email? Forward it to another nonprofit leader who may enjoy it, too. 🫶