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Hey Reader,
In my email last week, I recounted conversations I had with other nonprofit leaders at one of Tennessee Nonprofit Network's events. These conversations were SO GOOD, I want to give you more insight from them.
Last week, I mentioned what is working for other nonprofits and gave you some actionable tips. This week, let's jump into some data that can help guide your communications and fundraising for the rest of this year. ↓
The CEO of TNN and Kelly Walberg provided interesting insights regarding what donors want to see in 2026. As we know, 2025 proved to be a challenging year for nonprofits and NGOs. From budget cuts to inflation to the demonization of our entire sector, I think we've all had our fair share of ups and downs.
Here are 2 things I want you to take away today to make 2026 better than last year:
- Highlight the parts of your nonprofit that promote economic growth. When solving problems for the planet, people, or animals aren't enough (as they should be 🙃), donors want to hear about how you're contributing to economic drivers and workforce development. That doesn't mean abandon your mission, but highlighting these elements within your communications and storytelling could be THE thing that moves people from prospects to donors.
- It matters who is sharing your mission. Many donors -- especially conservative ones -- want to hear from faith leaders and neighbors who are champions of your organization. People trust people, and at a time when our sector is under deep speculation, we need to lean into relationships with these leaders to spread the word. I think this is especially important if you are nonpartisan and have opportunities to form community with people from all walks of life, resources, and connections.
As you plan storytelling and communications for Q2, keep these nuggets in mind.
Is there anything you've noticed that you would add to this list? Click reply and let me know so we can keep the conversation going!
Declining Fundraising Revenue Isn't About Too Many Emails
I hear all the time, "We don't want to bother our donors by sending too many emails." The truth is, it's not about how many emails you send - it's about how you're communicating within those emails.
This blog post from NonprofitPro has great insight and actionable tips for making your communication more relational and boosting fundraising outcomes.
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You don't have to do email alone!
You & me. Email entirely off your plate for the next 12 months. Sound like what you need? Check out Email Advocates here.
I've got limited availability for this partnership, but I think I saw a spot with your name on it. 🤭
Questions about it? Just click reply and ask away!
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PS: I've gotten a lot of interest in hosting an Email Marketing Q&A. If you missed the memo last week and would like to join a free, 30-minute Q&A with other nonprofit leaders and me, reply "Q&A" to this email (even if you may not be able to make it live). I'll send out more info this week!
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