❌ Don't hire a copywriter
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We know we should be sending more emails, but we just don't have the capacity to write them consistently. We usually send one blast out per month. How can we write better emails to connect with our email list? 👆 A nonprofit leader asked me this question the other day. My answer, in short: It's not about just writing emails. It's the strategy behind them. Stories are powerful and absolutely can connect with your prospects, donors, and volunteers. But a well-written email alone won't bring you the results you're looking for. Strategy does that. I love writing copy, but I learned very quickly that story-driven copy won't have as much of an impact if the message doesn't land with the right person at the right time. Emails should be written with intention - with a map that leads subscribers to the action you want them to take. Strategy and copy work together for optimal results. That's why a well-written email + intentional strategy has the power to increase your impact and strengthen donor relationships. You don't simply need a copywriter - you need an email strategist. Someone who writes damn good emails that land at the right time. (Hey, nice to meet ya!) I meet many nonprofit leaders who understand this, but their teams lack the time or resources to prioritize their email list. My wish is for all nonprofits to use email marketing as a strong lever for building relationships and increasing revenue. That's why I built Email Advocates, a 12-month partnership that puts me at the helm of your organization's email marketing so you can focus on the daily mission-moving tasks. Yes, I'll write all your emails for you... But they're guided by a custom strategy that fits your goals, not what sounds cute or a copy-and-pasted ChatGPT response (barf). I've crafted an email framework specifically for nonprofits. This is the framework that guides all email copy and strategy I conduct for my clients. This framework puts your emails into 3 "pipelines" designed to move prospects through the donor journey, taking them from → Awareness → Alignment → Allyship This isn't just about writing good emails -- this is about creating a custom email strategy to build longevity within your organization. Remember, email is foundational for the long game, not a quick, one-size-fits-all fix. Is email marketing the missing piece to your 2026 nonprofit marketing strategy? See if Email Advocates is a good fit for you.
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